Monotype Agency Training Program
With recent the influx of mobile platforms and font licensing uncertainties in China, intellectual property licensing rights has become a hot topic. Brand owners are becoming more sensitive and sometimes confused about licensing and legal issues, while creative agencies are taking up more responsibilities during the licensing process. In order to help our partners to cope with this new challenge, we have created an agency training program for the Advertising and Web Design agencies as well as Corporate Marketing Teams, the program is free of charge and the content could be tailor made to sure your needs!
The training includes single or multiple sessions, each 1-2 hours for any number of audience, the audience could include Account Managers, Designers, Marketing Team, CI Team, IT department & Production since all parties could have a different interest in the font licensing process.
Information about fonts, its products, services, licensing models and related technologies would be provided in the program, the idea is to provide basic concepts to the audience and initiate discussions about their concerns on licensing and related issues. You could insert other topics about fonts into the program, such as Type Design, Type & Brand Perfect, to suit the needs of different audience.
Through the program, the audience would have better idea about Dos & Donâ€™ts and what roles they are playing as agency, brand owners or third parties. We hope this training would enable the audience to equip with high level licensing knowledge to cope with the challenges in the new media advertising environment.
Contact us for the Program Rundown and details!